Books & Podcasts recommendations

Education

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CIM | The Chartered Institute of Marketing,
London

Behavioral Economics
Graduated Oct 2019
Learning outcomes:

  • Learn the difference between talk to System 2 and System 1

  • learn how to apply emotions to create distinctiveness and cut-through for your brands and comms

  • Learn about Maximisers & Satisficers

  • Understand we are social animals, who love to conform and not really individuals

  • Learn how to apply the insights of priming, social norms, heuristics [mental shortcuts] and re-framing

  • Explore what this means for communications, consumer (and B2B) behavior, communication, new product development and market research

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CITY LIT,
London

InDesign Stage 1
Graduated Sep 2019
Learning outcomes:

  • Adobe InDesign is the key desktop publishing software used to create posters, flyers, brochures, magazines and books. In this course I learnt how to plan and design a publication, construct simple advertisements and layout a multi-column page.

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PRINCE 2 PROJECT MANAGEMENT
FOUNDATION

Graduated Sep 2018
Learning outcomes:

  • Understand key concepts relating to projects and PRINCE2

  • Understand how the PRINCE2 principles underpin the PRINCE2 method

  • Understand the PRINCE2 themes and how they are applied throughout the project

  • Understand the PRINCE2 processes and how they are carried out throughout the project

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CIM | The Chartered Institute of Marketing,
London

Brand touch points
Graduated Sep 2017
Learning outcomes:

• Understand the brand experience and the critical impact of individual touchpoints
• Relating the brand experience to the brand strategy
• How values drive behaviours and deliver the brand experience
• Consider how sensory branding engages the senses and delivers the most emotive touchpoints
• The role of a brand’s culture to influence the customer experience through history, ethos, language, people, leadership, traditions and its physical manifestations
• The value of good design and how it can innovate the brand experience
• Innovation through touchpoint analysis

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IDDM | The Institute of Direct and Digital Marketing,
London

Digital Copywriting: Essentials

Graduated May 2016

Learning outcomes:

  • Write successful web headlines, copy and calls to action

  • Write for Google as well as for your human audience

  • Test and learn from email copywriting

  • Create successful copy for various social media platforms

 
Books & Podcasts