Experience

SENIOR MARKETING MANAGER - CITY EXPERIENCES

SEP 22 - current

Lead multi-channel marketing strategy and execution across paid social (Meta, TikTok), search, email, automation, and out-of-home campaigns for multiple internal brands.

Collaborate closely with social media, PR, and brand teams to ensure campaigns are on-brand, culturally relevant, and resonate with target audiences, including coordination with content creators and external talent.
Manage seven-figure annual marketing budgets, optimising spend across channels to maximise ROI and campaign impact.
Oversee campaign performance measurement and reporting, providing actionable insights to stakeholders across the UK, US, and Europe.
Act as internal agency lead, coordinating with external agencies, social teams, and senior stakeholders to amplify brand campaigns and influencer-led initiatives.
Delivered automation initiatives that reduced sales exit rates by 36%, and optimised Meta ad allocation to increase impressions by 98% in underperforming markets while maintaining efficient spend.

affiliates & partnerships specialist (6 FTC)

MAR 22 - SEP 22

Supported the growth and day-to-day management of Charlotte Tilbury’s ambassador programme, Magic Makeup Stars, spanning affiliates, content creators, and influencer partners.
Actively recruited high-performing creators through targeted outreach, platform discovery, and relationship-led sourcing, with a focus on quality and brand alignment.
Grew programme membership by 265% and increased affiliate-driven revenue by 69% within six months.
Worked cross-functionally with internal teams to align creators with campaign moments, content needs, and brand guidelines.

Marketing Manager / DCK GROUP (12 MONTH FTC)

NOV 21 - FEB 22

I managed the B2C and B2B brands. Building and running of key strategic and marketing campaigns across all digital and ATL channels and execution of paid media. Reporting directly to the CEO with two direct reports.
Running all paid digital channels hands-on within house.
My brand partners include F+F, Next, ASOS, and our own D2C brand Liars & Lovers and Flitzy.
My biggest project to date is working to create the brand Flitzy. I have collaborated with key stakeholders on the branding. Creating a brand guideline doc to be shared through out the business.
Being the Flitzy brand guardian for the launch. Signing off on all ATL, such as VM and PR as well as digital channels assets.
I created and implemented a successful ongoing gifting and collaboration campaign with influencers for L&L. Ensuring a steady flow of content and presence across social. One micro influencer, a footwear model. Worked with our anklets producing and uplift in sale to the product and tripled our ROAS with her.
I successfully onboarded an BNPL provider, which has encouraged larger basket spends by just under 10% Liars & Lovers
now has a robust marketing plan spanning across all social channels to produce an omnichannel approach. Producing around 60-70% ROI within each months campaigns.

My SEP 2020 career break..

Digital & demand generation Manager / openpay

Jan 20 - SEP 20

Joined OpenPay in its start-up phase in the UK, reporting directly to the CMO.
Planned and executed end-to-end B2B campaigns to support growth by driving enterprise MQLs and sales. Whilst continue to optimise on its branding for consumers alike.
Collaborated with PR for headline sponsorship of Retail Week Live 2020. Created merchandise, sales collateral, and digital campaign to capture halo traffic.
Created case studies – such as "returns report" – to showcase our key selling points to prospective merchants. Captured and analysed data on who downloaded these studies.
Constructed an email campaign and developed it into are active "Smart payments in uncertain times" campaign to bolster client confidence in the face of COVID-19. Joined up with paid LinkedIn activity to retarget email contacts.

DIGITAL BRAND MANAGER / merlin entertainment (6 month FTC)

JUL 19 - DEC 19

Brought in as contractor for six months to help shape newlyformed digital team. Tasked with bringing in processes and legacy marketing, ownership of all digital channels for Merlin Loyalty Pass, and management of two direct reports.
Managed paid marketing, organic social media, website, and conversion with a combined total budget of £250k.
Lead on B2B partnerships with Hard Rock and Heinz.
Created or signed off all promotional assets for these campaigns.
Managed stakeholders across 30 attractions UK and worldwide including Australia, US, and Germany.
Signed off POS for the parks.
Conceptualised and ran membership upgrade email campaign with CRM data resulting in 36% increase to premium product conversation.
Turned around Black Friday online & ATL campaign in 6 weeks. Campaign produced a 40% YoY increase in sales generating 2.6m in revenue.
Overhauled brand online customer journey, resulting in a 22% reduction in bounce rate from social media channels.
Created inspirational blogs to help drive engagement on the site and improve SEO

DIGITAL MARKETING MANAGER / tesco MOBILE (12 MONTh FTC)

SEP 18 – JUL 19

Reported directly to Head of Performance.
Responsible for the planning and implementation of a targeted and personalised communications strategy across digital channels; SEO, PPC, affiliates, email and social media (budget c.£1.4m).
Advocated for AB testing throughout.
Supporting the campaigns team on best in class creatives.
Lead on "Recommend a friend" loyalty reward program. Repurposed the scheme and its print content, resulting in a 24% YoY increase.
Worked with the Guardian on affiliate marketing piece, including YouTube and a native article content.

WEB TRADER / tesco

MAY 16 – SEP 18

Returned online business to positive year-on-year growth through an effective strategy designed to re-energise a stores focused business to the possibilities of online.
Building strategic customer-focused, market-leading propositions are delivered in line with the wider business.
Project managed online launch for Fox & Ivy brand. Working on the landing pages, content and customer journey. Aligning closely with the marketing activity
Identified opportunities for range reduction/expansions and customer conversion.
Put forward my products for promotion in marketing channels.
Worked on affiliate campaign for product reviews.
Rebuilt Home & Seasonal web hierarchies and landing pages. Improvements to bedding alone resulted in 50% WoW increase in natural page visits.

“Rodelle is a driven and hardworking colleague, with great attention to detail and outstanding time management skills. She is always keen to seek out new opportunities to stretch herself and always exceeds expectations on any project in which she is involved.

Her excellent people skills have allowed her to cultivate strong relationships not only within her immediate team, but across the business and with external stakeholders. Rodelle is a great asset to the team, and I would wholeheartedly recommend her to any future employer”

— Kendall Roissetter - Technical Copywriter at Dunnhumby

CONSULTANT / RODELLE BEAUCHAMP LTD

JUL 19 - Present

As a consultant, I provide advice to companies to solve problems, create value, improve growth, and maximize business efficiency and profitability, within the digital & marketing sector. I chose to start this business as I was doing a lot of educational & analysis pieces for local business, so I wanted to give myself some more legitimacy. As a marketer, the more brands I can work for the better, and setting myself up as a contractor allows me to work short term contracts to help fill gaps for businesses in need. But I still do one off pieces of work & analysis for independent businesses, so please still reach out for any guidance & commercial opportunities for your business.