Welcome, Flitzy!

Brand new childrens brand launch.

I was lucky to be a part of DCKs latest D2C brand launch, Flitzy. So, what is Flitzy?
Encouraging mindfulness and inspiring creativity with fun & glitzy

Flitzy brings the world of grown-up fashion accessories to mini trendsetters aged 3+ years around the world. Our talented designers take their inspiration from upcoming trends. This means a Flitzy fashionista knows how express their creativity by styling themselves to perfection with some of the latest pieces.

We’ve taken care to make sure our products feel special, making them ideal for gifting. Update your own unique style by swapping a few pieces with friends, or why not show some kindness by sharing something from your Flitzy haul with a brand-new friend? What a great way to spread some love and happiness!

We can all be Flitzers, so we want to make sure everyone can enjoy Flitzy products! We do this by offering them at great prices, without ever compromising on quality. All of our products have to meet our very highest safety standards before they ever reach our shelves.

Product offering

Not only does Flitzy offer one of buys of accessories, it also offers quarterly subscription boxes. Which we all know is a huge market in Ecom and growing. DCK secured a licensed partnership as well with Like Nastya. Who has over 76m followers on YouTube alone.

Copy
Copy for was important for the Flitzy brand. We need to speak to the decision maker whilst still keeping it fun for a children’s brand. I worked with the buyers closely where they gave me draft copy of what they saw for the brand and I rewrote accordingly.