Retail Week Live 2020 headline sponsor

Openpay bagged the spot of Retail week live headline sponsor 2020.

What is Retail Week Live?

In 48 hours, the retail ecosystem gathers to network and be inspired by over 200 speakers who discuss everything from the transformation of the high street, digital transformation to ethical consumerism, the importance of building communities, data and AI, and rethinking loyalty. In between the jam-packed content sessions there are plenty of networking opportunities and experiences around every corner. A massive opportunity for OpenPays brand to gain presence and most importantly leads.

Merchandise

As well as helping with the event & sales team collateral, I was given full control to source, sign off & order on the merchandise for the show. A first for me in above the line marketing. I really wanted to focus on being eco friendly. As I have found myself attending trade shows most of if ends up in the bin. So I chose to use recycled materials where possible. And limiting on the “tat” that just gets thrown away. I wanted potential clients to get excited about their swag bag, use the products & promoted us unintentionally.

The bags are made from recycled cotton and eco friendly dye. After a brain storm session around my computer monitor, me and the team came up with the wicked tag line “these bags are responsible, just like us”. Playing on the mature responsible audience we want to target. Showing our silver bullet in the BNPL space.